Have a question? Send us a text! Tim sits down with Russell Fink, a two-decade veteran of regional sports networks, to dig into the measurement crisis hiding in plain sight inside sports streaming. The conversation pairs directly with Russell's piece published in State of Streaming this week — Too Much of a Good Thing: Sports' Measurement Problem — and uses Jurassic Park to explain why having the data isn't the same as using it. The RSN Era Was the Last Time Everyone Won at Once Russel...

Have a question? Send us a text! Tim sits down with Lucas Bertrand, CEO of Looper Insights, to break down what Looper's Q1 Media Placement Value ($MPV) data reveals about how connected TV home screens are being used — and misused — heading into the biggest sports quarter in recent memory. Recorded the day the FIFA World Cup kicked off, the conversation pairs directly with the Preston Smalley/Roku episode released earlier that week. The CTV Home Screen The Arbitrage of Streaming Looper's...

Have a question? Send us a text! Tim sits down with Preston Smalley, VP of Viewer Product at Roku, unpacking the first new Roku home screen in a decade — how it was designed for 100 million+ households, what the hub methodology means for sports fragmentation, and why "delight" isn't just a brand word at Roku. It's a measured KPI. 82% of streaming viewers want you to read their mind Roku built a home screen with a billion possible configurations to get closer to doing exactly that — and ...

Have a question? Send us a text! The conversation is a companion to Hemant's recent piece on AI personalization at scale. Hemant Soni, AI Architect and SOS. contributor, joins Tim Rowe to unpack what streaming platforms can learn from the infrastructure telecom companies built under survival pressure — and how to start applying it now. On Combatting Churn Streaming platforms collect mountains of behavioral data — what you watch, what you skip, when you disengage — and respond days or we...

Have a question? Send us a text! Bonus Episode: Tim Rowe on the FPC Podcast — Open Infrastructure, Closed Loops, and the Ad Tech Middle Tim joins Kevin Flood, Rich Ashton, and Ciarán O'Kane — General Partners at First Party Capital — for a conversation on their investment thesis and what it reveals about where streaming advertising infrastructure is actually heading. FPC crossed State of Streaming's radar when their corporate innovation model announcement landed the same week as a notable pro...

Have a question? Send us a text! Tim sits down with Seth Mittman, VP of Integrated Sales at Ampersand, unpacking how the ad infrastructure jointly owned by Comcast, Charter, and Cox unifies linear and streaming inventory — and what that means for brand marketers, agency planners, and anyone trying to understand where Multichannel Video Programming Distributor (MVPD) inventory fits in a modern media mix. Did you know streaming-only buys are leaving reach on the table? Brands that added linear ...

Have a question? Send us a text! Tim sits down with David Sanderson, Founder of Reelgood, unpacking how content availability data reveals where attention actually goes on streaming — and what that means for media buyers, platform teams, and content strategists. Content availability isn't a metadata problem. It's an attention problem. Most of the industry is making catalog, licensing, and buying decisions based on incomplete information. Reelgood built the infrastructure to fix that — an...

Have a question? Send us a text! Tim sits down with Mark Holland, SVP Media Products at Sportradar, unpacking their new sports media report and the five pillars powering the next generation of sports viewing — from real-time probability overlays to AI-driven personalization at scale. Data isn't a stat — it's a story machine. The box score is table stakes. What Sportradar is building goes further: real-time context that turns an ordinary hit into a career milestone, a routine shot into a geome...

Have a question? Send us a text! Tim sits down with Kris Johns, Founder of AdGood, a 501(c)3 that aggregates unused premium streaming inventory from Samsung Ads, LG, A+E, and Scripps — making it available to nonprofits at 70%+ off, with budgets as small as $250. Key Takeaways The donated media model is broken. Most nonprofits never get access, and those who do receive a one-time impression dump with no way to iterate or optimize. 1:26 – Why the existing pipeline leaves most nonprofits behind2...

Have a question? Send us a text! We talk about The Aggregator Paradox in today's episode, get that article here - https://www.stateofstreaming.com/articles/the-aggregator-paradox In this episode, Tim Rowe sits down with Lucas Bertrand, CEO of Looper Insights, a merchandising intelligence company auditing connected TV platforms across 25 countries and 250 devices to help streamers understand where their content shows up and what that placement is worth. The conversation covers why streaming co...