How AdGood Unlocks Premium Streaming TV Inventory For Nonprofits On Any Budget with Kris Johns, Founder of AdGood Foundation
Have a question? Send us a text! Tim sits down with Kris Johns , Founder of AdGood , a 501(c)3 that aggregates unused premium streaming inventory from Disney+, Hulu, ESPN and others — making it available to nonprofits at 70%+...
How Media Placement Value Quantifies Attention for Streaming Apps with Lucas Bertrand, CEO of Looper Insights
Have a question? Send us a text! We talk about The Aggregator Paradox in today's episode, get that article here - https://www.stateofstreaming.com/articles/the-aggregator-paradox In this episode, Tim Rowe sits down with Lucas Bertrand, CEO of Looper Insights, a merchandising intelligence company auditing connected TV platforms across 25 countries and 250 devices to help streamers understand where their content shows up and what that placement is worth. The conversation covers why stream…
How to Research Attention in Streaming TV with Todd Nicolini, Research and Insights Contributor
Have a question? Send us a text! Download Todd's Research on The Creator Economy Here: https://podcast.stateofstreaming.com/downloads/rts-creator-economy/ In this episode, Tim Rowe sits down with Todd Nicolini, a research and insights veteran who spent over two decades at the Washington Post connecting data to decision-makers across advertising, digital subscriptions, content licensing, and the newsroom. The conversation covers where streaming is headed, why the creator economy is poise…
How $7.4B in Streaming Ads Becomes Waste with Johnathan Barnes, Founder & CEO at Supply Monitor
Have a question? Send us a text! In this episode, Tim Rowe sits down with Johnathan Barnes, Founder and CEO of Supply Monitor, to tackle one of Streaming TV advertising's biggest problems: waste. A recent Truthset report estimates that advertisers will waste $7.4 billion in the Connected TV market in 2026, roughly 40% of all open programmatic ad spend, because the audience data guiding those buys is only accurate 13% of the time. Johnathan Barnes breaks down where that waste comes from,…
The Sports Report: Streaming vs Linear with Ross Benes, Senior Analyst @ EMARKETER
Have a question? Send us a text! DOWNLOAD THE EMARKETER SPORTS VIEWERSHIP REPORT REFERENCED IN THIS EPISODE HERE: https://podcast.stateofstreaming.com/downloads/the-sports-report/ In this episode, Tim Rowe sits down with Ross Benes, Senior Analyst at EMARKETER, to separate the hype from reality in sports streaming. Ross's research reveals a striking disconnect: while streaming dominates nearly two-thirds of total TV screen time, live sports viewing on streaming platforms accounts for ju…
How the 'Unreasonable Consumer' Now Controls Advertising with Sam Khoury, Chief Strategy Officer at Marketecture Media
Have a question? Send us a text! https://2026.marketecturelive.com/e/u/checkout/marketecturemedia/tickets/order Use discount code FINAL30 for 30% off general admission. Brands and agencies attend free. In this episode, Tim Rowe sits down with Sam Khoury, Chief Strategy Officer at Marketecture Media, to go behind the scenes on one of ad tech's fastest-growing media companies and preview their upcoming flagship event, Marketecture Live 3: Consumers in Control. From the origins of the comp…
The Streaming Wars: How Media Buyers Win with Jean Carucci, Streaming Strategy Scholar
Have a question? Send us a text! In this episode, Tim Rowe sits down with Jean Carucci, Streaming Strategy Scholar, to decode the rapidly evolving world of streaming mergers and acquisitions (M&A). They trace the industry’s journey from the Plethora of Plus era and the rise of FAST channels to the current landscape of mega-mergers and consolidation. Jean provides a strategic roadmap for media buyers to navigate the shift from linear-first to streaming-first planning, ensuring brands …
How Streaming TV Keeps Track of What Content is Where with David Sanderson, CEO of Reelgood
Have a question? Send us a text! In this episode, Tim Rowe sits down with David Sanderson, CEO of ReelGood, to discuss the complex world of streaming fragmentation. They explore how the lack of a universal content barcode led to a data crisis, how major studios are using historical availability to make nine-figure licensing bets, and why the current streaming landscape feels more like a logistics problem than an entertainment one. Key Takeaways The No Barcode Problem There is no industr...
How Sports TV Predicts the Future with Brian Josephs, Vice President of the Americas at Sportradar
Have a question? Send us a text! In this episode, Tim Rowe sits down with Brian Josephs, Vice President of the Americas at Sportradar, to pull back the curtain on the invisible engine powering the global sports industry. They discuss the evolution of sports data from simple box scores to real-time predictive modeling, how the NBA on Peacock is redefining the home viewing experience, and why the future of sports media lies in hyper-personalization and social gamification. Key Takeaways From .…
How To Spot Ad Fraud on Streaming TV (and beyond) Dr. Augustine Fou, Creator of FouAnalytics
Have a question? Send us a text! In this episode, Tim Rowe sits down with Dr. Augustine Fou, Creator of FouAnalytics, to pull back the curtain on the multi-billion dollar ad fraud industry. They discuss why fraud isn't a tech problem but an incentive problem, how to spot the red flags of spoofed CTV inventory, and why the most powerful tool in a marketer's kit might be the pause button. Key Takeaways Ad Fraud is an Incentive Problem Fraud persists because the ecosystem is designed …