How Attention Follows Content (Webinar Replay) with David Sanderson, Founder of Reelgood
Subscribe to every major streaming service and you still only access 12% of movies that exist. The other 88% is where the opportunity is — unlicensed titles, catalog white spaces, and competitive gaps that most of the industry is flying blind on. David Sanderson, Founder of Reelgood, breaks it all down with Tim.
How Data Turns Live Games Into Stories with Mark Holland, SVP Media Products at Sportradar
Have a question? Send us a text! Tim sits down with Mark Holland, SVP Media Products at Sportradar, unpacking their new sports media report and the five pillars powering the next generation of sports viewing — from real-time probability overlays to AI-driven personalization at scale. Data isn't a stat — it's a story machine. The box score is table stakes. What Sportradar is building goes further: real-time context that turns an ordinary hit into a career milestone, a routine shot i…
How AdGood Unlocks Premium Streaming TV Inventory For Nonprofits On Any Budget with Kris Johns, Founder of AdGood Foundation
Have a question? Send us a text! Tim sits down with Kris Johns, Founder of AdGood, a 501(c)3 that aggregates unused premium streaming inventory from Samsung Ads, LG, A+E, and Scripps — making it available to nonprofits at 70%+ off, with budgets as small as $250. Key Takeaways The donated media model is broken. Most nonprofits never get access, and those who do receive a one-time impression dump with no way to iterate or optimize. 1:26 – Why the existing pipeline leaves most nonprofits behind…
How Media Placement Value Quantifies Attention for Streaming Apps with Lucas Bertrand, CEO of Looper Insights
Have a question? Send us a text! We talk about The Aggregator Paradox in today's episode, get that article here - https://www.stateofstreaming.com/articles/the-aggregator-paradox In this episode, Tim Rowe sits down with Lucas Bertrand, CEO of Looper Insights, a merchandising intelligence company auditing connected TV platforms across 25 countries and 250 devices to help streamers understand where their content shows up and what that placement is worth. The conversation covers why stream…
How to Research Attention in Streaming TV with Todd Nicolini, Research and Insights Contributor
Have a question? Send us a text! Download Todd's Research on The Creator Economy Here: https://podcast.stateofstreaming.com/downloads/rts-creator-economy/ In this episode, Tim Rowe sits down with Todd Nicolini, a research and insights veteran who spent over two decades at the Washington Post connecting data to decision-makers across advertising, digital subscriptions, content licensing, and the newsroom. The conversation covers where streaming is headed, why the creator economy is poise…
How $7.4B in Streaming Ads Becomes Waste with Johnathan Barnes, Founder & CEO at Supply Monitor
Have a question? Send us a text! In this episode, Tim Rowe sits down with Johnathan Barnes, Founder and CEO of Supply Monitor, to tackle one of Streaming TV advertising's biggest problems: waste. A recent Truthset report estimates that advertisers will waste $7.4 billion in the Connected TV market in 2026, roughly 40% of all open programmatic ad spend, because the audience data guiding those buys is only accurate 13% of the time. Johnathan Barnes breaks down where that waste comes from,…
The Sports Report: Streaming vs Linear with Ross Benes, Senior Analyst @ EMARKETER
Have a question? Send us a text! DOWNLOAD THE EMARKETER SPORTS VIEWERSHIP REPORT REFERENCED IN THIS EPISODE HERE: https://podcast.stateofstreaming.com/downloads/the-sports-report/ In this episode, Tim Rowe sits down with Ross Benes, Senior Analyst at EMARKETER, to separate the hype from reality in sports streaming. Ross's research reveals a striking disconnect: while streaming dominates nearly two-thirds of total TV screen time, live sports viewing on streaming platforms accounts for ju…
How the 'Unreasonable Consumer' Now Controls Advertising with Sam Khoury, Chief Strategy Officer at Marketecture Media
Have a question? Send us a text! https://2026.marketecturelive.com/e/u/checkout/marketecturemedia/tickets/order Use discount code FINAL30 for 30% off general admission. Brands and agencies attend free. In this episode, Tim Rowe sits down with Sam Khoury, Chief Strategy Officer at Marketecture Media, to go behind the scenes on one of ad tech's fastest-growing media companies and preview their upcoming flagship event, Marketecture Live 3: Consumers in Control. From the origins of the comp…
The Streaming Wars: How Media Buyers Win with Jean Carucci, Streaming Strategy Scholar
Have a question? Send us a text! In this episode, Tim Rowe sits down with Jean Carucci, Streaming Strategy Scholar, to decode the rapidly evolving world of streaming mergers and acquisitions (M&A). They trace the industry’s journey from the Plethora of Plus era and the rise of FAST channels to the current landscape of mega-mergers and consolidation. Jean provides a strategic roadmap for media buyers to navigate the shift from linear-first to streaming-first planning, ensuring brands …
How Streaming TV Keeps Track of What Content is Where with David Sanderson, CEO of Reelgood
Have a question? Send us a text! In this episode, Tim Rowe sits down with David Sanderson, CEO of ReelGood, to discuss the complex world of streaming fragmentation. They explore how the lack of a universal content barcode led to a data crisis, how major studios are using historical availability to make nine-figure licensing bets, and why the current streaming landscape feels more like a logistics problem than an entertainment one. Key Takeaways The No Barcode Problem There is no industr...
