The Streaming Wars: How Media Buyers Win with Jean Carucci, Streaming Strategy Scholar
Have a question? Send us a text! In this episode, Tim Rowe sits down with Jean Carucci, Streaming Strategy Scholar, to decode the rapidly evolving world of streaming mergers and acquisitions (M&A). They trace the industry’s journey from the Plethora of Plus era and the rise of FAST channels to the current landscape of mega-mergers and consolidation. Jean provides a strategic roadmap for media buyers to navigate the shift from linear-first to streaming-first planning, ensuring brands …
Why Your Favorite Shows Keep Vanishing with David Sanderson, CEO of Reelgood
Have a question? Send us a text! In this episode, Tim Rowe sits down with David Sanderson , CEO of ReelGood , to discuss the complex world of streaming fragmentation. They explore how the lack of a universal content barcode l...
How Sports TV Predicts the Future with Brian Josephs, Vice President of the Americas at Sportradar
Have a question? Send us a text! In this episode, Tim Rowe sits down with Brian Josephs , Vice President of the Americas at Sportradar , to pull back the curtain on the invisible engine powering the global sports industry. Th...
How To Spot Ad Fraud on Streaming TV (and beyond) Dr. Augustine Fou, Creator of FouAnalytics
Have a question? Send us a text! In this episode, Tim Rowe sits down with Dr. Augustine Fou, Creator of FouAnalytics, to pull back the curtain on the multi-billion dollar ad fraud industry. They discuss why fraud isn't a tech problem but an incentive problem, how to spot the red flags of spoofed CTV inventory, and why the most powerful tool in a marketer's kit might be the pause button. Key Takeaways Ad Fraud is an Incentive Problem Fraud persists because the ecosystem is designed …
How to Master the New Rules of Attention with Albert Thompson, Digital Strategist at Walton Isaacson
Have a question? Send us a text! In this episode, Tim Rowe sits down with Albert Thompson , Managing Director of Digital Innovation at Walton Isaacson , to unpack the Attention Stack. They discuss why traditional reach is a f...
How To Make Ads People Actually Want To Watch with Thierry Denis, Co-Founder @ OCKHAM
Have a question? Send us a text! In this episode of the State of Streaming podcast, host Tim Rowe welcomes Thierry Denis , Co-founder and Director at OCKHAM , a boutique production company specializing in commercials that con...
How to Make Money with Live Sports on Streaming with Scott Young, Co-Founder of Transmit
Have a question? Send us a text! In this episode of the State of Streaming podcast, host Tim Rowe welcomes Scott Young , Co-founder at Transmit , a company reshaping the monetization landscape for live sports and streaming. T...
How the Money Moves with Nick Carrabbia, EVP at OAREX
Have a question? Send us a text! In this episode of the State of Streaming podcast, host Tim Rowe welcomes Nick Carrabbia , EVP at OAREX , a firm that provides on-demand liquidity for the digital ad ecosystem. Their conversat...
How Telecoms and Streaming Services Are Shaping Our Digital Lives with Hemant Soni, AI Architect
Have a question? Send us a text! In this episode of the State of Streaming podcast, host Tim Rowe welcomes Hemant Soni , an AI and systems architect who works with leading telcos. Their conversation explores the history, evol...
How To Build a Winning Ad Stack and Educate Your Sales Team with Jean Carucci, the Streaming Strategy Scholar
Have a question? Send us a text! In this episode of the State of Streaming podcast, Tim Rowe hosts Jean Carucci, "The Streaming Strategy Scholar" and Principal @ Carucci Consultants. Our conversation centers around what it takes for Streaming TV publishers to win, focusing on the essential ad products needed to compete, strategies for balancing programmatic dollars and direct sales, and the critical need to educate sales teams in the fast-evolving Connected TV (CTV) landscape. Here…