How Data Turns Live Games Into Stories with Mark Holland, SVP Media Products at Sportradar
Sportradar's Mark Holland joins the show to unpack their new sports media report and what it actually means to build data into the fan experience — not as a stat overlay, but as real-time context that makes a moment feel significant. From the Foresight and GameFrame products to AI-driven personalization across platforms, the conversation covers how leagues, media companies, and tech providers are all pushing innovation simultaneously. Plus: the World Cup is weeks away, and the scale num…
How AdGood Unlocks Premium Streaming TV Inventory For Nonprofits On Any Budget with Kris Johns, Founder of AdGood Foundation
AdGood founder Kris Johns built a 501(c)3 that pulls unused premium streaming inventory from Samsung Ads, LG, A+E, and Scripps and makes it available to nonprofits at 70%+ off — with budgets starting at $250. The conversation covers why the existing donated media model fails most nonprofits, how CTV builds the kind of donor trust that digital channels can't replicate, and how AdGood's AI ad manager turns a URL into a broadcast-ready 30-second spot in under four minutes. From a Thou…
How Media Placement Value Quantifies Attention for Streaming Apps with Lucas Bertrand, CEO of Looper Insights
Lucas Bertrand, CEO of Looper Insights, joins to make the case that streaming content discovery is fundamentally a merchandising problem — and that the industry is largely ignoring it. The conversation covers the aggregator paradox creating blind spots for both consumers and platforms, why piracy thrives wherever the legitimate experience fails (60% of Brazil's football market is on illegal streams), and what Looper's live sports tracking is revealing about basic signposting failur…
How to Research Attention in Streaming TV with Todd Nicolini, Research and Insights Contributor
Todd Nicolini, a research veteran with two decades at the Washington Post, joins to map where streaming is actually headed — consolidation into massive walled gardens, a creator economy on the verge of an AI-driven inflection point, and legacy IP quietly becoming more valuable as low-quality generated content floods the platforms. The conversation also gets into why measuring attention may ultimately require an honest consumer value exchange, and why no single company will ever fully own the…
How $7.4B in Streaming Ads Becomes Waste with Johnathan Barnes, Founder & CEO at Supply Monitor
Johnathan Barnes, Founder and CEO of Supply Monitor, joins to break down where CTV's $7.4 billion waste problem actually comes from — and what buyers can do about it. The conversation covers how every programmatic impression is a chain of data that degrades with each intermediary hop, why AI is accelerating both fraud and fraud detection simultaneously, and what the best CTV buyers are doing differently to protect their spend. Barnes also makes the case that media buyers should be getti…
The Sports Report: Streaming vs Linear with Ross Benes, Senior Analyst @ EMARKETER
Ross Benes, Senior Analyst at eMarketer, joins to put hard numbers behind the sports streaming narrative — and the disconnect is striking. Streaming dominates nearly two-thirds of total TV time, but live sports on streaming platforms accounts for just 10% of minutes watched, with the rest still flowing through cable and vMVPDs. The conversation covers the sports rights bubble, why MLS tripled its rights payments and lost 65% of its audience, and why the most underrated story in sports stream…
How the 'Unreasonable Consumer' Now Controls Advertising with Sam Khoury, Chief Strategy Officer at Marketecture Media
Sam Khoury, Chief Strategy Officer at Marketecture Media, joins to preview Marketecture Live 3 and make the case that the most important story in advertising right now isn't AI — it's consumers quietly rewriting how they discover, research, and buy. The conversation covers what LLM monetization could actually look like if OpenAI gets ads right, why the open web is under real pressure, and how Marketecture's startup showcase has quietly become one of ad tech's better leadi…
The Streaming Wars: How Media Buyers Win with Jean Carucci, Streaming Strategy Scholar
Jean Carucci, Streaming Strategy Scholar, joins to map the M&A wave reshaping the media landscape and what it actually means for buyers trying to plan in the middle of it. The conversation traces the industry from the Plethora of Plus era through today's consolidation moment, breaks down the difference between prestige and scale merger paths, and closes with five questions every media buyer should be walking into upfront conversations with this year.
How Streaming TV Keeps Track of What Content is Where with David Sanderson, CEO of Reelgood
David Sanderson, CEO of Reelgood, joins to explain why streaming fragmentation is fundamentally a data problem — and how the absence of a universal content ID has created a crisis that costs studios real money on nine-figure licensing decisions. The conversation covers how Reelgood built its content mapping system from scratch over eight years, why nearly half of all global content isn't available to stream in the US, and how the smartest platforms are using availability data not just t…
How Sports TV Predicts the Future with Brian Josephs, Vice President of the Americas at Sportradar
Brian Josephs, VP of the Americas at Sportradar, joins to trace how sports data evolved from box scores to real-time predictive modeling — and what that means for the fan sitting at home. The conversation covers how the NBA on Peacock is using performance overlays to turn passive viewing into an interactive experience, why the one-to-many broadcast model is fading fast, and how Sportradar is preparing for the 2026 sports equinox — the FIFA World Cup and Winter Olympics colliding — with dynam…