Episodes

Have a question? Send us a text! In this episode, Tim Rowe sits down with Dr. Augustine Fou, Creator of FouAnalytics, to pull back the curtain on the multi-billion dollar ad fraud industry. They discuss why fraud isn't a tech problem but an incentive problem, how to spot the red flags of spoofed CTV inventory, and why the most powerful tool in a marketer's kit might be the pause button. Key Takeaways Ad Fraud is an Incentive Problem Fraud persists because the ecosystem is designed to reward v...

Have a question? Send us a text! In this episode, Tim Rowe sits down with Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson, to unpack the Attention Stack. They discuss why traditional reach is a fake number and how brands can use AI and sequencing to drive real consumer intent. Key Takeaways The Attention Stack Framework Stop measuring impressions and start measuring duration. Albert explains that hijacking attention is a prerequisite for influence and power. Brands...

Have a question? Send us a text! In this episode of the State of Streaming podcast, host Tim Rowe welcomes Thierry Denis, Co-founder and Director at OCKHAM, a boutique production company specializing in commercials that convert through the power of comedy. Their conversation explores the details of commercial directing, the psychological advantage of making an audience smile, and how budgeted creative execution can outperform massive Hollywood budgets. Here are three key takeaways from their ...

Have a question? Send us a text! In this episode of the State of Streaming podcast, host Tim Rowe welcomes Scott Young, Co-founder at Transmit, a company reshaping the monetization landscape for live sports and streaming. Their conversation explores how the traditional cable revenue model is deteriorating and how publishers are pivoting to new ad formats to fill the gap. They discuss the mechanics of non-disruptive advertising, the technology behind "picture-in-picture" ads during live events...

Have a question? Send us a text! In this episode of the State of Streaming podcast, host Tim Rowe welcomes Nick Carrabbia, EVP at OAREX, a firm that provides on-demand liquidity for the digital ad ecosystem. Their conversation explores the critical mechanics of how money moves through the advertising supply chain from advertiser to agency to publisher and the growing challenge of late payments. They discuss the macroeconomic factors tightening credit, the red flags hidden behind high CPMs, an...

Have a question? Send us a text! In this episode of the State of Streaming podcast, host Tim Rowe welcomes Hemant Soni, an AI and systems architect who works with leading telcos. Their conversation explores the history, evolution, and future of content bundling, a key strategy for telecom providers, streaming platforms, and advertisers. They explore the implications of AI, the metaverse, and 6G on how content will be consumed and delivered. Here are three key takeaways from their conversation...

Have a question? Send us a text! In this episode of the State of Streaming podcast, Tim Rowe hosts Jean Carucci, "The Streaming Strategy Scholar" and Principal @ Carucci Consultants. Our conversation centers around what it takes for Streaming TV publishers to win, focusing on the essential ad products needed to compete, strategies for balancing programmatic dollars and direct sales, and the critical need to educate sales teams in the fast-evolving Connected TV (CTV) landscape. Here are three ...

Have a question? Send us a text! In this episode of the State of Streaming podcast, Tim Rowe hosts Alberto Alvarez, the Chief Executive Officer of The Mediam Group. Our conversation centers around the gap between how we consume media and how we activate advertising in the rapidly shifting streaming landscape, particularly in the realm of connected TV (CTV). Here are three key takeaways from our enlightening conversation that every marketer and advertiser should consider: The Role of Measur...

Have a question? Send us a text! In this episode of the State of Streaming Podcast, Tim Rowe hosts Shelley Stansfield, co-founder of Centriply, a tech-enabled agency that specializes in media buying and ad tech development. Our conversation explores the current landscape of local linear sports advertising and how it can be layered with streaming TV targeting and measurement. Here are three key takeaways from our enlightening conversation that every marketer and advertiser should conside...

Have a question? Send us a text! In the inaugural episode of the State of Streaming podcast, Tim Rowe hosts Jon Schulz, the Chief Marketing Officer at Viant, a pioneering buy-side platform in the streaming TV and digital advertising space. With a rich history dating back to 1999, Viant has been at the forefront of ad tech, particularly in connected TV (CTV) since its early days in 2011 when it co-founded Xumo, a free ad-supported television service later acquired by Comcast. During our conver...