Measurement Episodes
How Media Placement Value Quantifies Attention for Streaming Apps with Lucas Bertrand, CEO of Looper Insights
We talk about The Aggregator Paradox in today's episode, get that article here - https://www.stateofstreaming.com/articles/the-aggregator-paradox
How to Research Attention in Streaming TV with Todd Nicolini, Research and Insights Contributor
Have a question? Send us a text! Download Todd's Research on The Creator Economy for Free, Here: https://podcast.stateofstreaming.com/downloads/rts-creator-economy/ In this episode, Tim Rowe sits down with Todd Nicolini, a research and insights veteran who spent over two decades at the Washington Post connecting data to decision-makers across advertising, digital subscriptions, content licensing, and the newsroom. The conversation covers where streaming is headed, why the creator econom…
How To Master the New Rules of Attention with Albert Thompson, Digital Strategist at Walton Isaacson
Have a question? Send us a text! In this episode, Tim Rowe sits down with Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson, to unpack the Attention Stack. They discuss why traditional reach is a fake number and how brands can use AI and sequencing to drive real consumer intent. Key Takeaways The Attention Stack Framework Stop measuring impressions and start measuring duration. Albert explains that hijacking attention is a prerequisite for influence and power. Brand…
How To Connect Measurement and Local Connected TV Advertising with Albert Alvarez, CEO at The Mediam Group
Have a question? Send us a text! In this episode of the State of Streaming podcast, Tim Rowe hosts Alberto Alvarez, the Chief Executive Officer of The Mediam Group. Our conversation centers around the gap between how we consume media and how we activate advertising in the rapidly shifting streaming landscape, particularly in the realm of connected TV (CTV). Here are three key takeaways from our enlightening conversation that every marketer and advertiser should consider: The Role of Measur..…