Monetization Episodes
How Streaming TV Keeps Track of What Content is Where with David Sanderson, CEO of Reelgood
Have a question? Send us a text! In this episode, Tim Rowe sits down with David Sanderson, CEO of ReelGood, to discuss the complex world of streaming fragmentation. They explore how the lack of a universal content barcode led to a data crisis, how major studios are using historical availability to make nine-figure licensing bets, and why the current streaming landscape feels more like a logistics problem than an entertainment one. Key Takeaways The No Barcode Problem There is no industr...
How To Make Money with Live Sports on Streaming with Scott Young, Co-Founder of Transmit
Have a question? Send us a text! In this episode of the State of Streaming podcast, host Tim Rowe welcomes Scott Young, Co-founder at Transmit, a company reshaping the monetization landscape for live sports and streaming. Their conversation explores how the traditional cable revenue model is deteriorating and how publishers are pivoting to new ad formats to fill the gap. They discuss the mechanics of non-disruptive advertising, the technology behind "picture-in-picture" ads during …
How the Money Moves with Nick Carrabbia, EVP at OAREX
Have a question? Send us a text! In this episode of the State of Streaming podcast, host Tim Rowe welcomes Nick Carrabbia, EVP at OAREX, a firm that provides on-demand liquidity for the digital ad ecosystem. Their conversation explores the critical mechanics of how money moves through the advertising supply chain from advertiser to agency to publisher and the growing challenge of late payments. They discuss the macroeconomic factors tightening credit, the red flags hidden behind high CPMs, a…
How Telecoms and Streaming Services Are Shaping Our Digital Lives with Hemant Soni, AI Architect
Have a question? Send us a text! In this episode of the State of Streaming podcast, host Tim Rowe welcomes Hemant Soni, an AI and systems architect who works with leading telcos. Their conversation explores the history, evolution, and future of content bundling, a key strategy for telecom providers, streaming platforms, and advertisers. They explore the implications of AI, the metaverse, and 6G on how content will be consumed and delivered. Here are three key takeaways from their conversatio…