Episodes

Have a question? Send us a text! Tim sits down with Alexander Dao, Vice President of Advertising & Sponsorships at Electronic Arts, to break down the official launch of the EA advertising platform and explore how console gaming is becoming one of the most powerful performance channels in the digital ecosystem. Recorded following the platform's official launch at Cannes Lions. The controller is where fandom starts — gaming is the new front door to sports. Modern audiences are trading...