Programmatic Episodes
How To Spot Ad Fraud on Streaming TV (and beyond) Dr. Augustine Fou, Creator of FouAnalytics
Have a question? Send us a text! In this episode, Tim Rowe sits down with Dr. Augustine Fou, Creator of FouAnalytics, to pull back the curtain on the multi-billion dollar ad fraud industry. They discuss why fraud isn't a tech problem but an incentive problem, how to spot the red flags of spoofed CTV inventory, and why the most powerful tool in a marketer's kit might be the pause button. Key Takeaways Ad Fraud is an Incentive Problem Fraud persists because the ecosystem is designed …
How to Master the New Rules of Attention with Albert Thompson, Digital Strategist at Walton Isaacson
Have a question? Send us a text! In this episode, Tim Rowe sits down with Albert Thompson , Managing Director of Digital Innovation at Walton Isaacson , to unpack the Attention Stack. They discuss why traditional reach is a f...
How the Money Moves with Nick Carrabbia, EVP at OAREX
Have a question? Send us a text! In this episode of the State of Streaming podcast, host Tim Rowe welcomes Nick Carrabbia , EVP at OAREX , a firm that provides on-demand liquidity for the digital ad ecosystem. Their conversat...
How To Build a Winning Ad Stack and Educate Your Sales Team with Jean Carucci, the Streaming Strategy Scholar
Have a question? Send us a text! In this episode of the State of Streaming podcast, Tim Rowe hosts Jean Carucci, "The Streaming Strategy Scholar" and Principal @ Carucci Consultants. Our conversation centers around what it takes for Streaming TV publishers to win, focusing on the essential ad products needed to compete, strategies for balancing programmatic dollars and direct sales, and the critical need to educate sales teams in the fast-evolving Connected TV (CTV) landscape. Here…
How Streaming TV & Household Measurement Work with Jon Schulz, CMO at Viant
Have a question? Send us a text! In the inaugural episode of the State of Streaming podcast, Tim Rowe hosts Jon Schulz , the Chief Marketing Officer at Viant , a pioneering buy-side platform in the streaming TV and digital ad...