Episodes
2
Nov. 5, 2025
How to Layer Local Linear and Streaming TV Sports Ads | Shelley Stansfield, Centriply
Have a question? Send us a text! In this episode of the State of Streaming Podcast, Tim Rowe hosts Shelley Stansfield, co-founder of Centriply, a tech-enabled agency that specializes in media buying and ad tech development. Our conversation explores the current landscape of local linear sports advertising and how it can be layered with streaming TV targeting and measurement. Here are three key takeaways from our enlightening conversation that every marketer and advertiser should conside...
1
Oct. 30, 2025
How Streaming TV Household Measurement Works | Jon Schulz, CMO at Viant
Have a question? Send us a text! In the inaugural episode of the State of Streaming podcast, Tim Rowe hosts Jon Schulz, the Chief Marketing Officer at Viant, a pioneering buy-side platform in the streaming TV and digital advertising space. With a rich history dating back to 1999, Viant has been at the forefront of ad tech, particularly in connected TV (CTV) since its early days in 2011 when it co-founded Xumo, a free ad-supported television service later acquired by Comcast. During our conver...